It is essential for marketers to create and publish the right content for their audiences. Many marketers can waste precious time, energy, and resources by producing content that is not relevant to their audiences. When we are thinking about our target audience, we also consider what they might need or want. This helps us to…
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How to Build a Conversion Funnel That Will Triple Your Profits
At the bottom of a marketing funnel, the goal changes from introducing people to your company and teaching them about what you have to offer, to convincing them to buy something. The bottom of the funnel is one of the most critical stages in your marketing funnel, as good bottom-of-funnel marketing tactics can mean the…
Are Your Market Assumptions Still True?
If you are not basing your tech startup’s marketing plan off of data, it can damage your ability to successfully launch your brand. This is because you are not validating your assumptions, and they could be wrong. A false assumption can ruin any marketing strategy. You can’t afford to make any mistakes when you need…
Growth Marketing – Ways Marketing Leaders Can Drive More Value
The term “growth marketing” is new and trending, but some marketers are skeptical about what the role even means. Growth marketing is a new role that is responsible for growing a brand. This role is important because it helps brands to increase their reach and grow their business. If your brand is not growing, then…