Mega

Should You Centralize Or Decentralize Your Marketing Automation?

Internationalizing your marketing automation is a strategic decision if you want to expand your business to multiple countries. There are benefits and drawbacks to both centralizing and decentralizing your marketing efforts, so you’ll need to carefully consider which approach is best for your company. There are two main types of marketing structures that companies can…

Brand Storytelling – The Top 5 Benefits of Brand Storytelling (And How to Start)

Many companies are finding that they can better connect with consumers by telling stories, rather than simply stating facts about their product. This is supported by research, which has shown that 55% of consumers who love a brand’s story are willing to make a purchase from that brand. Therefore, focusing on storytelling in marketing is…

The Buyer Intent Playbook: How to Supercharge Your Content Marketing for Buyer Intent

It is essential for marketers to create and publish the right content for their audiences. Many marketers can waste precious time, energy, and resources by producing content that is not relevant to their audiences. When we are thinking about our target audience, we also consider what they might need or want. This helps us to…