Mega

How to Do Social Testing For a Results-Oriented Social Media Strategy

As marketers, understanding the need for data-led choices is key. Gaining knowledge of our target market allows us to create strategic promotional campaigns. The numerical evidence to support the application of a marketing approach is almost as essential as the approach itself. By utilizing social media testing, it is possible to determine which campaigns are…

Engage More Chinese Customers with Little Red Book China Social Media

XiaoHongShu called “Little Red Book” in English, is an immensely successful and rapidly growing Chinese social media platform worth billions of dollars. In 2014, the Little Red Book China social media platform gained rapid popularity among Chinese females. This resulted in numerous trending topics on Weibo, and over 22 million viewers, with 24,000 comments being…