Marketers have a strong impact on boards. Many aren’t chosen because it isn’t commonly realized how they can help. Bringing diversity to boards will also help increase effectiveness. Marketers need to be part of boards because they help the companies to stay close to their consumers, as marketers are constantly listening to the consumers. They…
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How Brands Create Value For Customers
In order to provide superior service to businesses, organizations must first give out value to customers. However, how can companies make their brands more valuable to their existing customers? Here you will learn some new tips and tricks for expanding your bottom line in the future! Key Takeaways: Product innovations are important to a brand’s…
Is Your Organization Ready For Marketing?s ?New Normal??
Marketing these days is starting to become more personal. To have success you must learn how to make the customer experience more personal and a better experience. Serving customers to convenient and subscription-based service will help you succeed as people are more naturally comfortable with something they can anticipate. Spend money on improving the customers’…
Marketing Issues That Have Ethical Implications
There are many marketing techniques that aren’t exactly ethical. Some of them are stereotyping, subliminal advertising and targeting audiences that can serve from stereotyping. Something that many people do is send you a worse product than advertised, and count on incorrect postage costs on refunds funding them. They are clever strategies but are unethical. Key…