Preparing Your Board To Navigate Disruption? Marketers Can Help

Marketers have a strong impact on boards. Many aren’t chosen because it isn’t commonly realized how they can help. Bringing diversity to boards will also help increase effectiveness. Marketers need to be part of boards because they help the companies to stay close to their consumers, as marketers are constantly listening to the consumers. They also help with transformation which is required.

Key Takeaways:

“Transformation requires a deep understanding of the consumer, competitors, and the external landscape – marketers have unique knowledge in this space and can be important stewards in thinking through significant transformation.”