How to Become a Household Name

Although many companies want their brand to become well known, becoming part of common language is not always easy for companies to do. Read about some of the most common brand names that became part of our language and how their success can be a lesson for others wanting to do the same thing.

Key Takeaways:

“It’s every brand marketer’s dream for their product, service, or website to become so ubiquitous it replaces the name of the original concept.”