You can make your brand seem more human by telling about it and this gives advice for doing that. There are great ideas here. Humanizing a brand makes it seem more relevant to customers so they would be more likely to choose it over other brands which seem more intimidating or cold. Key Takeaways: As…
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TELL YOUR STORY IN A WAY PEOPLE WILL CARE… RETURN ON RELATIONSHIP
Although many believe that being the chief marketing operator requires extensive data to make decisions on budgets, most utilize past years sales as a guideline. As well, empowering employees and gaining popularity through organic engagement is necessary to extend the company while still retaining a competitive advantage. Key Takeaways: When you tell your story in…
3 ways CMOs can win the hearts of customers — and CEOs
CMO’s need to change the way they interact with consumers so they can save their own job. With a changing market older ways of doing business are going out the door, and taking some CMO’s with them. Read three ways that CMO’s can do their job differently in order to secure their job. Key Takeaways:…
How to Become a Household Name
Although many companies want their brand to become well known, becoming part of common language is not always easy for companies to do. Read about some of the most common brand names that became part of our language and how their success can be a lesson for others wanting to do the same thing. Key…