Tthe inherently competitive nature of sales is amplified in the B2B environment, for a number of reasons outlined and described in detail by this article. The solution to the challenges presented in selling services and products B2B lies in the details that can be analyzed and by which can be pulled insights and strategies for…
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Customer Experience Success Relies On More Than Marketing
Today’s customer experience transcends the marketing departments of the past. This has caused a radical shift by many organizations seeking to meet and exceed these expectations, leading to changes in company structure and employee training. To better meet customer expectations, organizations are altering their departments to work more in tandem with each other. Additionally, their…
With Maturity Comes Results for Australian Content Marketers [New Research]
More experience means more content marketing success for Australian marketers. That’s just one of the key findings in the new Content Marketing in Australia 2017: Benchmarks, Budgets, and Trends report from the Content Marketing Institute, a UBM company, in partnership with the Association for Data-driven Marketing and Advertising (ADMA). 56% of Australian marketers in the…
9 Definitions: How Content Marketing Works Within Marketing
Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing. Search engines reward businesses that publish quality, consistent content. Successful PR strategies address issues readers care about, not their business. For PPC to work, you need…