Twenty-five percent of people will abandon a website that takes longer than 4 seconds to load, research shows. Indeed, businesses have shown how much milliseconds cost them. A study by Amazon found that just 100 milliseconds of extra load time cost them 1 percent in sales. The Internet is a competitive place and brands and…
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7 Lessons from Top Performing Drip Email Campaigns
Automated email workflows can get more sales opportunities, but the majority of marketers are not happy with their performance. Here are a few tips picked up after a weekend of trawling through email marketing strategies of various companies. You could get new ideas on how to personalize your marketing email which will make it appear…
Creating an Indispensable Welcome Email (Infographic)
The marketing campaign that fails to recognize the importance of the welcome email is missing a crucial chance to make a good first impression. Remember, you get only one chance to do that. So go ahead and really develop your welcome email – showcase your brand, generate interest in your services, integrate it with your…
How Your Sales Team Can Leverage Content Marketing to Close More Leads
The sales-team and marketing department of an organization are often not on the same page concerning how to best produce satisfactory outcomes in profit generation. The companies that can not only quell these discrepancies, but also unite to leverage and overcome the inherent strengths and weaknesses of the approaches each department typically uses to increase…