Do you incorporate social media into your promotional plans? Even today, there is a general negative opinion among digital marketers concerning the difficulty in assessing the return on investment from these channels. Many companies attempt to use social media to increase their visibility or build an online following, judging their success by the amount of likes and retweets gathered. What these companies are struggling to do is determine if these results match the goals of their marketing campaign. Your ultimate aim should be to boost your brand’s revenues, thus you need strategies to produce premium leads via social media platforms and improve your transformation rate.
The quickest way to bring social networks and a return on investment together is to post content that will lead to sales on your website. If your organization centers around ecommerce, you can inform your followers of the newest deals, specials, and merchandise without danger of being labeled as unwelcome messaging.Suppose you are involved in the business-to-business realm, then using content marketing techniques are essential for creating valuable leads on social media sites.
Post a blog, develop eBooks and downloadable manuals that can be given away, it will be a fuss-free method of capturing measurable outcomes to demonstrate what is working and what is not, and to modify your tactic in order to help accomplish your objectives. Moreover, this sort of concentration boosts a recently gained patron’s participation with your company.
If you are seeking to revamp your technique when it comes to acquiring high-grade leads through social media sites, I’m happy to provide you with 5 tactics that will assist you to reach better outcomes.
1. Share and Promote Links to Gated Content
The first strategy is to share links to content. One of the most critical aspects of the purchasing process is the content. Research from HubSpot indicates that 65% of purchasers feel that content affects their decision making. If you don’t create content that drives potential customers to purchase your product, you are missing out on an incredible opportunity.
A beneficial approach to increasing your email subscription list is by connecting to content that requires users to register before accessing it. It is thought that as much as 80% of business-to-business material associated with content marketing is kept behind a gate. In order to access the data, you need to complete a complex lead form. This form is a little bit longer compared to others which only necessitate an email address, so it probably results in fewer leads generated in contrast with a less demanding form, but it is still an excellent example of protected content.
You should restrict access to content such as white papers, reports, videos, and research. You can distribute the links to these pages on social media platforms.
Generating this material will be beneficial for more than just acquiring customers. You will also deliver material that assists in getting those potential customers to make a purchase.Data from Sales for Life states that the majority (77%) of B2B shoppers do their own research prior to communicating with a salesperson. This kind of material can help fill the void of understanding between prospects and purchasers. If you possess material similar to this, you can grant access to it without making any modifications. If you have not established a storehouse of content yet, begin constructing one. Discover the difficulties which your target audience is confronting and generate premium solutions to those issues. Reports that are compiled with original research and offer practical advice are the most beneficial.
2. Host a Live Event
The following tactic to generate leads with social media is to host live events. This isn’t referring to gatherings or live meetings, but rather materials created in real-time online.
HubSpot states that webinars and webcasts are the most efficient type of content strategy for B2B marketing professionals, outperforming blogs, case studies, and research reports. The simplest form of this kind of event is a webinar. These events tend to take place in person (but can be recorded and watched at a later time). You will have to put this onto your website, but you can use social media to attract potential customers for it. Posting it on your different social media platforms can increase your exposure and bring in more potential customers by using the contacts you already have. Making a basic post on the webinar signup page is sufficient.
If you’d prefer to experience a live event that has a more familiar ambiance, you can hold an FAQ or demonstration on Facebook Live. Although the majority of Facebook Live activity consists of B2C activity, there are still abundant prospects for obtaining B2B leads.
3. Run a Referral Campaign
If you invest a bit of cash to bring in more leads using social media, you can implement a referral campaign. To make this project successful, you must motivate consumers to post about it on social media, monitor registrations that originate from the referral link, and reward those who make referrals.
There is a lot to keep track of while managing yourself, so using an automated program to take care of it all can be a great time saver.
4. Sell on Social
Social selling isn’t quite like the other recommendations. No specific tactic or plan is required – it requires a distinctive approach to selling. Rather than relying on cold calls and pre-recorded leads, a successful sales approach is one that is based on forming relationships and providing information. But it’s not just a theory or a fad. Research and statistics demonstrate that the recent approach of generating leads on social media carries a great deal of success.
PostBeyond reports that those who engaged in social selling outperformed their colleagues, and surpassed their sales quota 23% more often than those who did not. So, how does social selling work? The core ideas are to take advantage of social networks, supply advantages, and interact with potential customers.
We are going to concentrate our efforts on the implementation of social selling in the online world, although it can be used in many scenarios in the real world. What does it look like for social media?
The initial move is to establish your profiles. Develop a trustworthy and dependable social media presence that shows you are authoritative, but willing to give truthful and useful input.
LinkedIn’s professional focus provides the most opportunities for this. Marcus Murphy from Digital Marketer suggests that you should complete your LinkedIn profile by collecting endorsements for the skills that you possess, preferably the maximum number of 99+ should be reached for optimal effect. Develop a communication plan that is centered on the audience and give attention to their demands, needs, and issues.
Murphy recommends writing and sharing great content. Examine the assessment related to your posts to observe who is engaging and discover what sort of individuals are engaging with your material. This is an effective technique for discovering potential persons to contact. Once you have a believable online presence and people reacting to your material, you can begin searching for prospects to form a relationship with.
Share great content, provide value, and build relationships. An excellent approach to achieving this goal involves initiating contact with a potential customer, engaging them in conversation, and building a rapport prior to taking the conversation offline. This approach to getting to out to people is the best way to draw in valuable leads and fortify your marketing strategy on social media.
5. Lead Nurturing
Have you been successful in getting your guest to turn into a valuable contact? Reward yourself for your hard work… but don’t get comfortable and don’t let your contacts become inactive in your address book. People who come to your site from a social media platform are more likely to open your emails and visit your website than those from other sources, but you will still need to provide some encouragement. Stay in communication with them by adding them to your lead developing initiatives.
Keep in mind that if you want to get well-qualified leads using social networks, don’t just post news releases. Now is the perfect opportunity to provide users with content that is helpful and resolves their issues, instead of focusing solely on your brand. By exerting some effort and sticking to your plan, you can observe and gauge the true outcomes of your social media tactics.
How to generate leads in 4 steps with the Automation of Marketing
Getting leads is the first step of our sale. What does this concept mean? To jog our recollection a bit for those who don’t remember very well, this is when a person does an online search and winds up on a page that asks them to fill out a form in order to get more data. We can turn the unknown visitor into a potential customer, gathering data on them to include them in our list of leads.
Marketing Automation assists us with maintaining the connections we have established. We can utilize software to streamline communication with an individual customer and gain an understanding of how they interact with our brand. We can tailor the data we send so that we can recognize when someone is prepared to make a purchase.
The analysis is basic! Marketing Automation enables us to acquire valuable information which will assist us in adjusting our approach and plan. Breaking down the users into groups according to their requirements helps us provide them with content that is specifically catered to their needs. So what we send ends up being really attractive.
4 Steps to successful Marketing Automation
- Collaborate with sales: We must ripen leads until they are ready to generate a sale. What? Seducing them with our content gradually. So we increase the chances of successful conversion by 20%.
- Emails drip during campaigns: 60% of consumers read marketing emails. Segmenting leads by demographic factors or data from their behavior allows marketers to produce automatic email campaigns that are tailored to each target.
- Landing pages: Using automation campaigns in conjunction with landing pages can achieve conversion rates of 50 percent.
- Customization and A / B testing: 3 out of 5 companies say the A / B testing is valuable to increase conversion rates. Testing different images and headlines with the audience will help us discover which impacts the most. Then there will be those who will enter in the landing pages or email copy. Also, customizing the emails generates 6 times more income than those who are not.
Marketing automation is no longer just a passing fad, but a powerful resource that our company can utilize to be successful in completing transactions and generating a higher return on investment.
Lead nurturing: how to care for your potential customers
The conventional notion of marketing suggests that seven contacts or encounters are necessary in order for a potential customer to become an actual purchaser. In this present day and age of the Internet, purchasers have just as much (if not more) authority than those who are selling, rendering the notion obsolete. Yet it is still necessary to be attentive to prospective customers with lead nurturing initiatives that keep your organization at the forefront of their minds until they are set to make a purchase. Constructing a solid web existence and guaranteeing successful communication are the most efficient techniques for achieving that.
This is a technology that is employed in Inbound Marketing initiatives to automate processes. So, say you grab an eBook, then in the days ahead you will receive messages from the company that provided it. This method of marketing is called lead nurturing.
Your online presence is key to the lead nurturing
Rather than depending on sellers of your product, potential clients are looking online for information. Therefore, it is essential to have a strong online presence, which has at least the following elements:
- A well optimized website and a good user experience. When designing your website, the first thing to consider is the people who visit it: the user must be able to easily navigate the site and find clear and concise information. Second, you must take care of SEO so these potential customers can find you.
- LinkedIn presence. If you’re in the B2B world, LinkedIn is a crucial social network to present both your company and each of the individuals that comprise it. Take advantage of all the possibilities of interaction: company pages, personal profiles, groups, articles, etc.
- Presence in other social networks. To go directly to consumers Facebook and Twitter are your best bet, but there are many other social networks with their own audiences. Use them to communicate with your audience and create a memorable brand.
It would be impossible to overlook the capability of social media in creating leads and profits. There are plenty of potential customers on social networking sites such as Facebook, Twitter, and LinkedIn, but it is important to know how to locate them. Now, you have the necessary strategies to obtain valuable contacts from social media.
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