If you follow sales experts on Twitter, you can get advice from the best minds in the business when you need it. Additionally, you can make a good impression on your boss by discussing relevant topics in a casual conversation.
Sales influencers are people on Twitter who have a lot of influence over sales. They are constantly active and engaged, sharing a lot of useful advice, motivational quotes, and timely information that will improve your work immediately.
Sales Leaders You Need to Know
Mike Weinberg, 22K Followers, @mike_weinberg
Who He Is: Mike is a consultant, speaker, and the author of two best-selling books, New Sales. Simplified and Sales Management. Simplified.
What this person is saying is that Mike tweets about industry podcasts and articles, and anything Porsche-related. This is presumably because he is successful and can afford a Porsche.
Jill Rowley, 37K Followers, @jill_rowley
She is a startup advisor and teacher of the strategy behind successful social selling.
Jill is a great person to follow if you want to keep up with the latest developments in social selling and the sales industry. The latest trends in sales, such as artificial intelligence, can be found in her feed, along with motivational quotes and information about important industry events.
Jeffrey Gitomer, 111K Followers, @gitomer
Jeffrey is a sales coach, professional speaker, and the author of 12 books. His most notable books include the Little Red Book of Selling and the Sales Bible.
He tweets original articles almost every day along with quotes and announcements about where he’s speaking next.
Brian Tracy, 391K Followers, @BrianTracy
He knows more about sales than anyone I’ve ever met He is a big name in sales, and knows more about it than anyone else I’ve met. Brian Tracy is the CEO of Brian Tracy International and the author of the book “The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible.”
This Twitter account is full of sales quotes and advice that will help entrepreneurs achieve their goals. Brian tweets links to his latest content and articles.
David Hoffeld, 103K Followers, @DavidHoffeld
David is the CEO and science-based sales trainer at The Hoffeld Group. He’s also the author of The Science of Selling.
David is mainly tweeting about scholarly articles on the science of sales. The speaker is discussing how enthusiastic the person is about their work, and how they are able to take complex scientific information and turn it into useful strategies.
Lori Richardson, 21K Followers, @scoremoresales
Lori is the CEO of Score More Sales, which coaches, trains, and inspires salespeople and sales leadership to be successful.
Lori’s Twitter account is a great source for finding interesting articles and podcasts related to her industry on a daily basis. Here you will find a selection of blog posts covering topics such as sales leadership strategies, how to avoid a sales rut, and so on. These blog posts will provide you with some useful tips that you can implement right away to improve your sales performance.
Anthony Iannarino, 74K Followers, @iannarino
He is the man behind the popular online publication, The Sales Blog. He is also someone who gives speeches to the public and he has written a book called The Only Sales Guide You’ll Ever Need.
If you want to stay up to date on news about sales leadership and learn how to close more deals, follow Anthony on Twitter. He regularly posts articles on these topics that are always well-sourced. If you want to stay up-to-date with Anthony’s latest posts and podcasts, follow his feed.
Michael Port, 15K Followers, @michaelport
Michael is a New York Times best-selling author of six books, including Book Yourself Solid and Steal the Show.
He regularly tweets new episodes of his weekly podcast, Steals the Show, as well as advice and training on public speaking and sales leadership.
Jeb Blount, 123K Followers, @SalesGravy
Jeb is the founder of Sales Gravy, a sales enablement consultancy, and the author of Fanatical Prospecting and Sales EQ. He has over 20 years of experience in sales, training, and management.
Jeb tweets about a variety of important topics in the industry, such as those from the Sales Gravy Blog. He shares opportunities for coaching and success stories from sales teams and companies that Sales Gravy has helped.
Bob Burg, 111K Followers, @BobBurg
Who He Is: Bob is a speaker and the best-selling author of The Go-Giver, Endless Referrals, and Adversaries into Allies.
Bob interviews impressive entrepreneurs and other sales thought leaders on his Go-Giver podcast. Check it out on his Twitter page. He regularly posts useful sales tips and advice from other experienced professionals in the industry.
Andrea Waltz, 23K Followers, @GoforNo
Andrea helps people overcome their fear of failure and rejection in the business world. She is a successful keynote speaker and co-author of the best-selling book Go for No!
The Twitter account @sales_pro offers quotes, tips, and strategies to help salespeople overcome their fear of rejection and close more sales.
Dan Waldschmidt, 248K Followers, @DanWaldo
The Edgy Empire creates shows about comic book characters. Dan is the leader of The Edgy Empire, a company that produces shows about comic book characters. Edgy provides motivation to anyone who needs it to improve their life and achieve success. You will often see him retweeted by other sales experts.
Dan’s Twitter account provides followers with access to popular sales-related podcasts, videos, and articles. Dan has lots of useful information on how to be successful and get rid of the excuses that are preventing you from accomplishing great things.
Gary Vaynerchuk, 1.5 Million Followers, @garyvee
This is Gary Vee. He’s a media mogul, serial entrepreneur, and venture capitalist. Gary is the CEO of Vaynermedia. He’s also a prolific vlogger, podcaster, and author. Gary became well-known for investing early in Twitter, Snapchat, Uber, and Venmo, but he created the Gary Vee empire through hard work.
He tweets quotes, advice, articles, and The #AskGaryVee Show. Working against a huge goal this quarter? This is ground zero for motivation.
What Is the Twitter Algorithm?
First, let’s clarify one thing. Twitter is a platform that is powered by multiple algorithms that determine all aspects of how content is served. This includes everything from recommended accounts to top Tweets. Twitter’s algorithms focus on creating a personalized experience for each user.
This curates the tweets you see, bringing up what Twitter thinks you’ll want to see first, instead of in chronological order. The algorithm that Twitter uses to curate the tweets you see on your Home feed is based on what Twitter thinks you’ll want to see first, instead of in chronological order. Here’s how Twitter itself describes the algorithmic Home timeline:
The Twitter timeline is composed of Tweets from accounts a user has chosen to follow, as well as recommendations of other content Twitter thinks the user might be interested in based on accounts the user interacts with frequently, Tweets the user engages with, and more.
The Twitter feed algorithm does not determine the order of tweets on the main timeline for those who view tweets in reverse-chronological order. Home view structures the timeline for those using it.
Twitter algorithms are also responsible for Twitter Trends, Topics, and recommendations. These appear in the Notifications tab, on the Explore page, and in the Home timeline.
How the Twitter Algorithm Works in 2022
The ranking signals that social algorithms use to sort content are always changing. This is because the machine learning that these algorithms use is constantly improving.
This means that Twitter does not know what its algorithms will do. Twitter is analyzing the results of its algorithms as part of its “responsible machine learning initiative” to ensure that its algorithms are having the intended effect.
This initiative has identified Twitter algorithm bias issues, including:
- The image-cropping algorithm showed racial bias, tending particularly to highlight white women over Black women.
- The recommendation algorithm amplifies right-leaning political content and news outlets over left-leaning content in six out of seven countries studied.
The Twitter algorithm change is not taken lightly. The algorithm’s first appearance on the platform made #RIPTwitter a trending hashtag, which is especially significant. The Twitter company has set up a META team in order to manage any problems with inequality, which will change the algorithm eventually.
Twitter changed how images are shown in order to address the issue of them being cropped. Twitter has updated its image preview feature so that users can see what an image will look like when it is cropped.
There is still some progress to be made in regards to right-leaning political content. Twitter has not yet determined what changes, if any, need to be made to reduce the negative effects of its Home timeline algorithm.
In the future, users will probably have more control over what content they see on Twitter, through a feature called “algorithmic choice.” Twitter says this will let people have more input in deciding what they want Twitter to be like for them.
Twitter ranking algorithms power your experience on the platform in the following ways: -by showing you relevant content from people you follow -by finding the best tweets for you based on engagement and other factors -by providing timely and relevant trends -by helping you find new people and topics to follow
Home Timeline vs. Latest Tweets
Twitter users can view two different timelines: Home or Latest Tweets.
The latest tweets feature shows a chronological timeline of tweets from people you follow in real-time. Home uses the Twitter ranking algorithm to shuffle posts into a better order.
You can either click on the star symbol when you are using the desktop version or swipe between views when you are using the mobile version.
Customizable Timelines
You can also create a custom timeline on Twitter using Twitter Lists.
You can have five lists accessible by pinning them. The main timeline refers to the regular sequence of tweets that you see when you first open Twitter. Within this timeline, you can toggle between viewing the latest tweets, and viewing the top tweets.
The tweets from the lists you follow appear in your Home timeline.
Twitter Topics
Twitter’s algorithm suggests topics to users based on what it thinks they might like.
If you are interested in a particular topic, then related tweets, events, and ads will appear in your timeline. The Topics you follow are public. If you’re not interested in a certain topic, you can tell Twitter.
People were unhappy with the amount of topic suggestions they received when Twitter first launched its Topics feature last year. Twitter has stopped suggesting content for users in their Home feed, but users can still see suggestions when they search or view their profile page.
Click the three dots (more) icon in the left menu to access and customize your Twitter topics. If you’re not interested in a certain topic, you can unfollow it. You can also follow topics that you’re interested in.
Trends
Now, you can see what topics and hashtags are trending every day in the United States, right on your profile page Now, you can see what topics and hashtags are trending every day in the United States right on your profile page. You can find Trends on the Explore tab of the Twitter mobile apps.
The algorithm for Twitter’s trending topics determines which topics are shown as trends. Sometimes you will see context about a subject that is trending, but other times you will have to click through to learn more.
The default setting for the Twitter trending topic algorithm is to show Trends based on your current location. However, you can choose to see trends for a specific location. Click the Settings option from the For You screen, then select the location you want to view.
If you click on a trend, you will see tweets that contain that phrase or hashtag.
are displayed to general users when they first open the app and when they search for someone new to follow. The “Recommended accounts” section of the app suggests people for users to follow based on factors like who they already follow, their interests, and their interactions on Twitter.
Twitter suggests accounts to follow on your Home screen, the Explore tab, and profile pages. These recommendations are based on:
- Your contacts (if uploaded to Twitter)
- Your location
- Your Twitter activity
- Your activity on third-party websites with integrated Twitter content
- Promoted accounts
Twitter Algorithm Ranking Signals
Twitter claims that the top Tweets are chosen based on accounts you interact with most, Tweets you engage with, and other unspecified factors. Every algorithm has its secret sauce.
Here’s what Twitter has shared about its Home timeline, Trends, and Topics ranking signals:
Recency
The latest trends are the topics that are popular now.
There’s a section on the Home timeline called What’s Happening where you can see current events and topics.
Relevance
It can help us get you to the right content more quickly. What you’ve done on Twitter in the past, such as your own Tweets and the Tweets you’ve interacted with, can help us get you to the right content faster.
Accounts you often engage with
Topics you follow and engage with most
Your location (for Trends)
The number of Tweets related to a topic
Engagement
Twitter Analytics Twitter Analytics allows you to see how popular your Tweet is, and how people in your network are interacting with it.
How many people are sharing, retweeting, and liking tweets about that topic?
The number of Tweets related to the Trend is increasing.
Rich Media
The type of media that a Tweet can include are images, videos, GIFs, and polls.
In other words, don’t be a troll. Twitter specifically says it will not recommend “content that might be abusive or spammy.” So don’t be a jerk and don’t spam people.
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