When using social media platforms to promote branding, it’s important to remember that there are three main social media companies that are leading the way. Twitter, Instagram and Facebook are the leading sites. The one with the most response is Instagram. It’s also important to remember that just because a celebrity has a lot of followers, it doesn’t mean that there will be more interest or engagement. People who have 250,000 followers can have the same amount of interaction as someone who has over one million followers. It’s also important to not that those followers will respond to, on average, the same amount of branded and unbranded messages. This is a great way to predict if a celebrity is one you’d like to snag for branding purposes.