66 Tactics to Generate Leads for Your Local Business
The goal of this eBook "66 Tactics To Generate Leads For Your Local Business" is to present you, the business owner, with a list of local lead generation tactics that are proven to be highly effective for local businesses. This is not meant to be a list of recommendations or a ‘how to’ guide, but rather as a tool to help motivate you to take action in generating more leads for your company.
Please note that these tactics, as with all marketing tactics, are most effective when implemented as part of a professional marketing plan. In other words, using one of the following as a random ‘tactic of the week’ is unlikely to create a windfall of new business for you.
It’s also important to note that not all of these tactics may be appropriate for your company. As you develop and improve your marketing plan, be sure to select those that are a good fit for your business. Also, don’t always give up on the first try. If one of these tactics isn’t effective the first time around, but shows promise, we encourage you to tweak your approach and experiment some more.
While many small business owners may feel comfortable with some DIY experimenting, others may want to consider working with a qualified professional to ensure effectiveness and maximize return on investment.
With that said, let’s have some fun with marketing tactics! We cover everything from direct mail to SEO and everything in between.