Quick Start Guide to Building a Renewable Referrals Strategy to Cultivate More Profits
by Ray L. Perry
So You’re Looking to Generate More Leads for Your Business?
That’s fantastic, one sign of having some healthy marketing goals. You’ve figured out that if you can get your message out to more prospects, you’ll make more sales, and ultimately enjoy higher profits.
The Thing Is… You’ll Only Ever Encounter Three Kinds of Business Leads:
Hot, Cold, and Warm
The hot ones, we’re not even going to talk about. You’ve got them covered, a slam dunk, yours to lose.
You might already be shivering at the prospect of those cold leads, because you know exactly who they are. They’re total strangers. They know nothing about your business, nothing about what you sell, and have no idea how badly they need you. There’s a huge gap between a cold lead and the exchange of cold, hard cash for your products and services – a gap that can must be closed before the value of these cold leads will ever count for much. Bridging that gap’s going to take some work. Until you get these leads to know, like, and trust you – especially if yours is a bigger ticket product or service – you’ve got nothing but high hopes when you look at your stack of cold leads.
Learn how to develop a Renewable Referral Strategy in my free eBook, "Quick Start Guide to Building a Renewable Referral Strategy to Cultivate More Profits".
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