When it comes to online marketing, the one thing you can be sure about is that it is constantly changing. To achieve marketing success this year, you need to be aware of the latest marketing trends. Marketing plans need to reflect an understanding of the ever-changing digital space if brands are to stay relevant. The following text provides information on popular digital marketing trends and how businesses can make use of them.
1. Conversational marketing
Customer service through chatbots and voice assistants has become increasingly popular in recent years. Click-to-messenger is a popular option for online marketing campaigns. It allows customers to click a button to message a business directly. Conversational marketing is driven by artificial intelligence and machine learning.
There are many different tools you can use to take advantage of conversational marketing. On social media, such as LinkedIn and Facebook, click-to-message buttons are a great way to start conversations with customers. While interactive marketing tools such as live chats and WhatsApp messaging buttons are popular on websites, they are not the only means of conversation.
2. Highly personalized content experience
Content that is personalized and tailored to each individual user. There are many well-known companies that personalize their content for each user, such as Amazon, Netflix, Spotify, and Facebook. The products displayed on Amazon’s home page are based on your previous purchases and browsing history. Netflix and Spotify both use your viewing and listening history to recommend similar content that you might like. Facebook uses algorithms to determine which types of content to show users on their newsfeed.
To create content that is highly personalized to individual consumers, businesses need to collect data about those consumers and then use strong data analysis, AI technology, and CRM platforms to understand that data. If brands personalize their content, they will be able to build stronger relationships with their audience. This will in turn help increase engagement and conversions.
3. Experiential Marketing
experiences could make a comeback in 2022. Such campaigns use technology to create an immersive experience for people, including virtual and augmented reality.
experiential marketing strategies that are loads of fun and provide excellent social media content. However, with the pandemic and the global shutdown of physical gatherings and spaces, experiential marketing has been impacted.
Well, this could change. Physical gatherings are making a comeback and VR and augmented reality technology is more advanced than it has ever been. This could give businesses an opportunity to create an unforgettable customer experience.
In 2022, there is the potential for a major marketing trend, but it is not certain. There are opportunities available though.
4. Influencer Marketing
Influencer marketing will continue to be one of the most popular marketing methods in 2022. This study found that 61% of marketers are planning to use influencer marketing in 2022. In terms of marketing trends that marketers want to adopt, influencers are third on the list.
Why is influencer marketing going to continue being a top trend in 2022? B2C brands will see the best returns in 2021. The data suggests that the best ROI for reaching consumers directly is through influencers.
Influencer marketing might be different in 2022 than what we have seen in the past. Micro-influencers are becoming more popular for brands. Even B2B brands are making use of influencers.
If you don’t have influencer marketing as part of your digital strategy, you should consider starting to partner with the right people this year.
5. Purpose and Social Responsibility
A business should have goals that extend beyond just making a profit in 2022. Customers today want to see that organizations have a clear purpose that they integrate into everything they do.
This means that everything from product delivery to employee and community engagement should be visible.
A report in 2020 showed that consumers saw trust as a key factor when making purchase decisions. In the last two years, consumers have become more aware of the influence that brands have and hold them accountable for their actions.
An increasing number of companies are including social responsibility as part of their marketing campaigns. Many brands find that being purpose-driven gives them a strong competitive advantage that customers respond well to.
6. Artificial Intelligence (AI)
Artificial intelligence has been around for a while now, but it is only recently that it has begun to be used in a variety of different ways.
The way we run marketing campaigns is changing because of advances in artificial intelligence. There are many artificial intelligence and machine learning tools that can perform a variety of tasks.
This includes content marketing tools powered by AI, AI tools for access advanced analytics, AI tools for automating decisions based on data collected, and more.
Artificial intelligence can be used in marketing to improve the speed and accuracy of many processes. Data-driven marketers are focusing more on artificial intelligence, which will continue to develop in the coming years.
7. Virtual Experiences
The year 2020 saw a change in the way people work and live, with more people working and living remotely. Well, these virtual experiences haven’t disappeared. This trend will continue into 2022, with brands focusing more on the virtual world.
Any events that can be done online should be included in a marketing strategy for 2022. This includes webinars, virtual conferences, and virtual open houses.
Here are some great ways to generate leads, increase brand awareness, and build trust. Brands can use them to reach a global audience with ease.
Although physical events are starting to happen again in 2022, virtual events are still more popular. Events that take place online rather than in person are called “virtual events.” They can be run by businesses of any size and achieve good outcomes.
8. Data Privacy
Brands need to/should retool their approach to reach consumers This is not a mere marketing trend, it is a challenge that brands need to face. In order to reach consumers, brands need to change their approach. New data privacy regulations, like third-party cookies being removed and the iOS update, are reducing the amount of data that you can use in digital advertising.
There will be less data available in 2022, which could make it difficult to make data-driven decisions. Marketers need to understand how the new data privacy laws will affect their current strategies and find ways to work around them.
We are more likely to see contextual advertising, people-based targeting, and marketers valuing first-party data more highly in order to gain insights about consumers.
As cookie data becomes less reliable, businesses will increasingly rely on CRM tools. One of the major marketing trends we will see in 2022 is a focus on customer relationship management (CRM) software. This software helps businesses manage customer relationships in a more efficient way, and can lead to enhanced customer satisfaction.
9. Native Advertising
There’s a growing interest in native advertising. This study found that nearly one quarter of all marketers were using native advertising in 2021. Of those who were not using a 5G device in 2020, 23% said they planned to in 2022. 36% of those who use native advertising say that it is a highly effective marketing strategy.
Native ads work really well. Ads that are less invasive and interruptive are more effective in reaching a new audience. If you are looking for an affordable advertising solution that can still produce a great return on your investment, native advertising may be a good option for you.
It’s likely that native advertising will become more common in digital marketing in 2022.
10. New Social Media Trends
The most popular social media platforms for 2022 and beyond will have video content and social selling as their new features. TikTok has made videos and livestreaming more popular than ever before. Instagram launched Reels to try and compete with TikTok’s success in the video sharing market.
Since Facebook launched Shops throughout its network in May 2020, social selling has been trending. Nowadays, brands are using social media platforms as e-commerce websites where they can upload the products that can be purchased directly.
You don’t need expensive equipment or editing skills to record a video for social media, just a smartphone. Marketers can create videos from evergreen content, and use Stories, Reels, and Lives to drive engagement. In order to create effective social media content, teams should analyze their audience data to see what kind of content is most popular and when people are most active online. By posting content that is tailored to the interests of their audience, teams can ensure that their social media posts are being seen by the people who are most likely to appreciate them. It’s a mistake to try to be active on all social media platforms. Instead, focus on the platforms that are most popular with your audience. To configure shops and upload products for sale, marketing teams should go to their account settings.
Some new e-commerce trends that were mentioned in this article are selling on social media, personalization, headless e-commerce, and conversational marketing. Some other new trends that have been emerging lately are virtual reality, visual search, and shopping locally.
Virtual reality is becoming popular because it solves a problem that many people have with buying things online: they are afraid that the product will not look like the pictures. Some retailers allow customers to create videos of their products to increase sales. 360° photos and interactive 3D images help potential customers visualize the product better. This is also true for visual searches which are powered by AI, where users see images of products corresponding to the search terms they input.
The “Shop Local” trend has grown in popularity due to the pandemic’s devastating effects on local businesses. More and more people are choosing to buy from small, independent retailers instead of from large companies in order to help those businesses recover from the effects of the pandemic.
12. Programmatic Advertising
Programmatic advertising is the automated purchase of digital advertising space. In the past, marketing teams would need to create proposals, negotiate contracts, and get signatures. Through programmatic advertising, brands can quickly bid for ad space, which frees up marketers to spend more time on optimizing their campaigns. Many brands are now assigning a large majority of their ad budgets to programmatic advertising, and the trend is expected to continue growing rapidly, with programmatic ad spending reaching over $100 billion by 2022.
To run programmatic ads, businesses need to choose a demand-side platform (DSP) and set budgets. Popular DSPs include Media Math and Adform. After that, marketers need to establish the objectives and key performance indicators for their digital advertising campaigns, as well as the creative format and target audience. Marketers should use data to see trends and optimize their campaigns for better results in order to circulate their campaigns better.
13. Direct Mail
Direct mail is a type of marketing material that is sent to a potential customer’s home. The name “direct mail” comes from the fact that it is sent directly to the customer. Examples include brochures and letters with special offers. In contrast to the other points in this article, direct mail is an printed marketing strategy, not a digital one. Although direct mail is not as popular as it used to be, it is still an important part of many marketing strategies. Research has shown that 70% of people engage with a brand online after receiving direct mail from that brand.
Postcards are one of the most effective direct mail formats in 2021 since they are more likely to be read than letters and brochures because they have no envelope and shorter content. It’s also more cost-effective than sending traditional mail. The average direct mail piece in 2021 will have 62% fewer words than in 2014. The average word count for direct mail in 2021 was 500 words.
Some common goals for a successful direct mail campaign include increased sales, website visits, and social media followings. It is important to determine how the product integrates with online marketing channels and where it would be most effective to use in the customer journey. Because direct mail is more expensive than other forms of advertising, marketing teams need to make sure they have the data and tools they need to make it effective. It would be beneficial to test various direct mail campaigns on a limited amount of customers in order to improve them before targeting a larger group. QR codes can be a useful way to guide customers to your online channels.
Brands need to continuously monitor their competition and update their strategies to ensure they are ahead of current and future consumer trends.
It can be easy for companies to focus on the wrong channels with so much happening in the digital marketing world. This could really impact your bottom line. If you follow the marketing trends that are listed above, your business will likely be successful.
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