Why Strong Brands Are Emotional Not Transactional

Strong brands tend to be those that can capture people’s emotions because that is what many people are driven by. If someone feels emotionally good about a brand they’re more likely to want to deal with them. Figuring this out is key to getting more customers and to growing a successful business.

Key Takeaways:

“Ultimately, brands are a shortcut. Consumers are now bombarded with thousands of marketing messages every day. That’s more than any human being can manage. They need shortcuts. They need brands they can relate to. Brands that inspire them.”