These are great tips for those who have a brand to worry about. Even if you feel your brand is good there could be room for improvement and these tips will help with that. Getting your brand as good as it can be should always be a goal of yours because it is good for business.
- Deliver a great experience and show up at the right places. Get started by connecting with national programs that deliver local impact.
- Make sure text within your logo is concise – name and tagline. Any other pertinent information, like specific contact details, is a separate entity.
- A great brand goes a step further. It simplifies that promise. It explicitly answers an age-old consumer question: What’s in it for me (WIIFM)?
“The value of branding is undeniable. Branding influences purchase decisions. It helps customers easily identify your business. It creates loyalty, builds market share and communicates value”