You are an advocate for your own brand. No one can tell about it better than you can. No one else has its best interests at heart more than you do. It is important to remember this because there are times when you need to go to bat for your brand and if you don’t it could hurt it.
- Traditionally, founders preferred to work behind the scenes. They made things run and achieved growth incognito.
- It is crucial to make a connection with your consumer base that looks for authenticity and the more human side of a company.
- Your passion, vision and guidance is what every employee is looking for — to feel like they are part of something bigger than themselves or their individual contributions.
“While I was initially hesitant to be at the forefront of our brand, I realized that creating a human side to our company and sharing it with our customers and prospects was key to moving us forward.”