Social listening is one of the most powerful tools at your disposal for understanding your customers and your market. But, do you know what your customers are saying about you on social media? If not, you’re missing a huge opportunity to understand them better. So, here are some key strategies to get started with social…
social media
Social Media Marketing Is No Longer An Option
Social media marketing isn’t an option for businesses; it has become crucial for brands who want to follow best practices in marketing. There are more than 3 billion social media users, which may increase in the coming years. Today researchers no longer measure how many people are online. Instead, they measure how many people are…
2021 Twitter Changes and What You Need to do to Adapt
Twitter is still a force to be reckoned with in the social media landscape. The platform has seen its fair share of ups and downs in its over a decade of existence. Yet, it has been able to scale those challenges to deliver a social media experience unlike any other. In addition to popularizing…
Getting Started with Hashtag Campaigns in 2021
Hashtags are an incredibly powerful tool to increase engagement and brand awareness. They have become an integral part of the social media experience. It’s the great equalizer among social media platforms. Hashtags serve the same purpose whether you’re on Facebook, Instagram, Twitter or TikTok. Hashtags are now firmly entrenched into the social media culture. So…