Why is content consolidation important for your SEO?
Consolidation is the process of combining multiple debts into one single debt with a lower interest rate. This can reduce your monthly payments and help you pay off your debt faster. The process of content consolidation is removing pieces of content that are irrelevant, outdated, or not useful, and putting them together into one resource that is comprehensive and useful.
And here are the reasons why consolidation is good for SEO:
- It allows meeting the quality and relevance standards of Google and other search engines.
- You can turn your similar competing pages that are ruining each other’s potential into a genuinely useful piece of content that would compete successfully with other sites, not with your own pages.
- Regular checks, updates, consolidations allow providing your site visitors with the best version of the article, blog, etc.
- You get fewer pages with much better content, and that is good from the perspective of SEO and is treated as the right policy by search engines.
- It is a good way to make old pages rank again just by updating them.
Reasons to consolidate your content
If your content is duplicated, outdated, or irrelevant, it may need to be consolidated. You can also consolidate content to make it easier to find or to improve its quality. There are a few reasons you might want to remove or update existing content on your website, such as thin content, duplicate pages, or outdated posts. You might also want to edit your content to make it more effective. We will now look at each of them in more detail.
1. Thin content
What is thin content? The most accurate synonym for “useless” content would be “invaluable” content. You will need to find all articles that are not useful to your website’s visitors and are poor quality according to Google and other search engines.
Content that was created with little to no effort can be identified as thin content. For example, someone could steal a text or automatically generate one and post it on the site. This content is too thin for Google.
2. Duplicate content
According to Matt Cutts, the ex-Google, a large percentage of content that was ever published on the web is duplicated content. It is not an absolute evil. It is believed that duplicate content is any content that can be found on two or more websites. If your website contains a lot of duplicated content, it may be treated as spam. However, this is not a big deal if the duplicated content is in the Terms and Conditions section or some other section that doesn’t vary much from other websites.
3. Outdated content
A large number of outdated articles, blogs, etc. is another reason to start consolidating content. And again, search engines, in particular, Google, have the same priority – to provide a user with the most useful content. If the content is not up-to-date, it is not relevant. This includes information that is not specific to a certain time period, is about outdated trends, is based on old research, or is otherwise not considered useful. The website owner needs to decide whether to remove the website or improve it by adding more relevant, up-to-date information.
4. Content that doesn’t bring any traffic
The results of the study showed that less than 10 percent of the pages studied received traffic from Google, and 5 percent of those pages received 10 visits or less per month. You are likely to have pages that need to be updated or deleted.
How to consolidate your content?
You need to delete some old articles or posts, update some information on others, and consolidate the useful information into something more presentable and advantageous from an SEO perspective. How exactly can one do it? Let us see.
1. Delete content that doesn’t provide any value and pay attention to keywords
The first thing you need to do is find pages that have no value for you, your website visitors, or search engines. You can use Google Analytics to find all the pages with the lowest number of views. By auditing these pages carefully, you can identify any that should be deleted.
You can use Google Search Console to find out what the situation is with impressions. Don’t delete pages that have a lot of potential just because they have a lot of views. You should decide what to do with pages that don’t have much value.
Pages of the lowest quality, that have been copied and pasted, as well as pages that have been automatically generated, should be deleted.
2. Group similar content pages that have a similar topic
This is another important stage of content consolidation. A user who is looking for specific information is usually also interested in related information. It is important to group similar pages into a topic, as well as creating relevant subtopics. This allows for a better organization of your website and makes it easier for visitors to find the information they are looking for.
When grouping your content, make sure to include both the pages that rank for certain keywords and the posts that rank for those same keywords. This will ensure that your website is comprehensive and fully optimised. The most effective way to segment your keywords and plan the SEO architecture of your page is to use SE Ranking Keyword Grouper. This tool can not only perform all the tasks mentioned above, but even more.
You will be able to offer a higher-quality topic after grouping your content, rather than tons of similar lower-quality articles with similar keyword sets.
3. Refresh your content pages
It is all about the quality of your content. If you want to increase your traffic, you need to analyze your most successful posts and improve them accordingly. As stated by George Rysak, a Seo Specialist at Develux ,that the number of words doesn’t play a special role in ranking, and doesn’t affect the place in search results, while the quality of content – if you have written an expert article – depends on the length of visits and time that your visitors will spend on this page, which is a good sign for google.Here are the main points to consider:
- Is your content up-to-date? We have already noted that outdated content should be deleted or edited according to the newest trends. The relevance is the most important criterion to consider.
- Add great visuals. Infographics, charts, tables, videos, engaging pictures are what you need to improve the visitor’s overall experience and engagement.
- Use expert quotes. Adding such quotes is a perfect solution to add more credibility. On the one hand, there is a chance that an expert will link to your website, too. On the other hand, even if you don’t get the link, you will still have an expert opinion that will show visitors that they can trust your website. For example, we, at SE Ranking, like running this kind of expert-featuring posts. In this latest post, we’ve got an expert guide from Jason Barnard.
- Create internal links. Backlinks are important, but you should not forget about internal links. The subtopics and main topics should link to each other, just not add too many links – they should be relevant, too.
4. Measure your results
You will not be able to tell how successful your content organization is unless you track your progress after making changes to your content. In addition to being able to review the most recent changes you made, you can also see what changes need to be made in the near future.
It takes a lot of time and effort to consolidate your content, but once you have a system in place, you will be able to manage your pages effectively. Checking your rankings on a regular basis and updating old content will make consolidation more effective and show how well your content is performing.
5 Ways to Improve Your SEO and Site Ranking
1. Apply Proper Header Tags
Header tags are used to designate headings and subheadings on a web page. They are important for SEO because they help search engines understand the structure of a web page and its content.
Also known as heading tags, are commonly used on webpages to show distinction between headings and subheadings. There is a ranking system in place, with 1 being the most important and 6 being the least important. Both page readability and SEO rely on header tags.
How so?
Paragraphs help to organize your content by introducing ideas and theme keywords that you want to rank for in order to improve your content’s ranking on search engines.
When you help users find what they’re looking for quickly, it leads to fewer of them leaving your site, which search engines take note of. As such, your rankings will increase.
Make your tags easy to use for your users. Here’s a brief overview of definitions for header tags (the H stands for heading element, though we stick to header tags):
- H1 – Title of your post. These are meant to be attention-grabbing, descriptive of what the content or site is all about, and centered around keywords.
- H2 – The subheadings that denote which are the main points for your content, and help to separate the sections. A tip you can use is to correlate them to your H1 while also still being identifiable to the users.
- H3 – These are the subsections below your H2. Consider using them in point form or in a list.
- H4 – Basically the same function for H3, that it serves to H2. Also consider using them in point form or in a list.
2. Improve your Site Speed
If a web page doesn’t load within three seconds, 40 percent of users will leave that site and never come back, according to Quicksprout, a business advisory firm. Your website’s abandonment rate will increase if it is slow, which will have a negative effect on your SEO.
Google has been using site speed as a ranking factor since 2010. After the introduction of the “Speed Update” in 2018, which affects mobile search ranking, the importance of site speed was increased. Google ranks your site based on its speed, so you should always keep that in mind.
3. Keep your Website Content Up to Date
One of the most important commandments in marketing has always been to attract and keep customers. This is because happy customers are more likely to spend more money and be loyal to your brand.
The content on your brand’s site is one of the biggest factors in making your brand relevant and attractive. The amount of traffic your website gets is directly related to your SEO ranking.
If you’re familiar with how search engines work, you would know that Google’s search engine algorithms are constantly crawling through existing web pages and looking for new content to index.
The Google algorithm is constantly evolving to better reflect the ways people search for information. Additionally, the more new content you publish, the more often your site will be re-indexed, which also improves site ranking.
4. Optimize Images and Videos
There is no secret that the best way to capture attention is through stunning visuals and imagery. But sadly, this is often overlooked.
If a website or business has poor imagery, it can cause a lot of problems. Page loading speeds can be reduced, site dwell times can be shortened, SEO rankings can be limited, and site traffic can be slowed down.
Images that are optimized can help bring traffic to your site. A picture is worth a thousand words.
5. Optimize for Voice Search and Mobile
As smart home devices become more popular, they are also becoming more important for SEO. Voice Search is becoming more popular because it is faster and easier to use than typing.
Searching is easier and faster in real-time, so it makes sense that there would be more traffic. More than half of Voice Search is done on smart phones, so it is important to have a website that is optimized for mobile devices.
SEO can be easy if you follow a few simple steps. It contains tremendous growth potential if used right. Although you wouldn’t become an expert in SEO overnight, this will help you get started. Don’t be afraid to make mistakes as well.
It is beneficial to spend time reviewing your website and utilizing the available resources to improve your website.
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