Do you ever ponder the source of LinkedIn’s strength for B2B companies? It is estimated that around 500 million people are using this network. Therefore, it is plausible to think that the amount of individuals who you can communicate with and exchange thoughts with is greater than 740 million. Part of them are your future…
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How Marketing Automation Can Improve Marketing Productivity
Do you instantly panic when you consider marketing automation, worrying that robots will do away with human roles permanently, or do you find it manageable? It signifies that you will no longer have to do tedious and routine tasks such as arranging and issuing posts and emails. A robotic device could accomplish the task while…
How to Grow Your Email List with Instagram? Here’s 7 Tested Ways
Experts believe that the number of people using email will increase from 4.3 billion to 4.6 billion by 2025. That is more than half the world’s population. Email marketing is essential for businesses to take full advantage of the huge marketing potential they have at their disposal when growing their brand. The initial move in…
7 Steps to Creating a Successful Account-Based Marketing Strategy
Nowadays, B2B companies are increasingly transitioning to account-based marketing (ABM) as a means of getting leads, who can eventually become paying customers. A lot of the rationale for their switch is that attempting to bring in any person is not the best method, as it takes a lot of effort to get the authorization of…