You are probably well aware that the potential profitability of your organization rides on the consumer perceptions you provide. However, you may not know that there’s some relationships in the suite you have to manage right before you can deliver on some great consumer experiences. Key Takeaways: There’s one relationship in the C-suite you have…
Commentary
6 Common Customer Experience Strategy Pitfalls
Large companies trying to significantly enhance customer experience must create a plan to do so. This is because the ability to design and deliver amazing customer experience will not just happen all by itself. Read on to learn 6 tricks that the marketing world doesn’t want you to know! This is where a customer experience…
The Rise Of Brands As A Service
Read on to learn about an author who spent a weekend at a friend’s cabin. His friend is a 40-year-old bachelor. His place has a basement bear cave that looks like it came out of a movie. Directly in the middle of it is a massive Maker’s Mark jug with his name on it. Read…
In Praise Of ?Idling?: Why Every Business Needs A Fl?neur
Plenty of organizations look past the value of deep, contemplative thought in favor of intense chasing better bear traps and quick, superficial fixes to serious business problems. Marketers are especially notoriously guilty of this. Read on to learn the tricks they use to swindle you into buying! Key Takeaways: All too often, we skip reflection…