It is important to humanize your business as much as you can. Your customers do not want a cold, sterile feeling experience at all. They are human and want to feel those they interact with are as well. The feel of an experience can put someone off your business if it is wrong. Key Takeaways:…
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Founders: Why You’re Your Best Brand Advocate
You are an advocate for your own brand. No one can tell about it better than you can. No one else has its best interests at heart more than you do. It is important to remember this because there are times when you need to go to bat for your brand and if you don’t…
Top 10 Tips To Take Your Brand From Good To Great
These are great tips for those who have a brand to worry about. Even if you feel your brand is good there could be room for improvement and these tips will help with that. Getting your brand as good as it can be should always be a goal of yours because it is good for…
Why Strong Brands Are Emotional Not Transactional
Strong brands tend to be those that can capture people’s emotions because that is what many people are driven by. If someone feels emotionally good about a brand they’re more likely to want to deal with them. Figuring this out is key to getting more customers and to growing a successful business. Key Takeaways: Transactional…