The money is in the list.
You have probably heard this phrase before, and it is true. The more people you have on your email list, the more chances you have to sell your products or services.
Dramatically Increase Your Email List Numbers
The problem, of course, is that few people want to give out their email addresses just to hear what you have to say on a regular basis. You know how it feels. Your email box is already full of sales messages, so you do not want to sign up to receive any more.
The key is to offer customers an incentive.
Building Your List
When you offer something of value to your potential customers, they become eager to give you an email address.
Companies do this in a variety of ways.
Big-name national brands only need to offer customers a chance at special discounts or free shipping to get people to sign up for their email list. People are familiar with the brand, and they know they will make a purchase. Discounts are a big incentive, so these businesses have millions of people on their email lists.
Small businesses have a harder time
The customers who come to your website may not be in buying mode. They may simply be seeking information. They may have stumbled onto your website after a web search or by following a link a friend recommended.
You need email addresses so you can keep connecting with these people until they are ready to make a purchase. You want to periodically remind them of your products and services, so they naturally think of you when they need your product or service.
But your newsletter probably does not have the same type of draw that a big-name national brands offer has. You need a good incentive to encourage people to sign up for your email list.
Enter the Lead Magnet
By now, you are probably familiar with this technique. You click through to a website, and you soon get a message to “Sign Up and Download Our Free Guide to ….”
Sometimes, this is unobtrusive – a small box in the upper right-hand corner of the site. Often, though, it is in a pop-up or drop-down box that you must deal with before you can get to the content you originally wanted.
The idea has become so prevalent that customers are starting to become blind to it. If you want your lead magnet to really work for you, you need to create something that provides so much value to your customers that they have no choice but to sign up to get this information.
How do you create something that is this compelling?
You must use the Sales Funnel Framework with a transformational story.
Using the Sales Funnel Framework to Create Your Lead Magnet
The Sales Funnel Framework is a unique method that gets to the heart of what your customers need. It helps you understand their external, internal, and philosophical problems. It helps you create empathy and build a true connection with them. You understand the “happy ending” they want as well as the ending they want to avoid. The result of this process is like the type of story structure that best-selling authors use to craft their novels.
With the Sales Funnel Framework in hand, you will know what kind of Lead magnet will resonate with your potential customers.
Do not Give It All Away!
While you want to provide a tremendous amount of value through your lead magnet, you also need to take care not to give everything away, especially your secret sauce.
How does this work in practice?
Your lead magnet should be something that complements your product or service.
It is easy to understand how this plays out for a company that sells a product. If you own a company that sells blinds, you do not want to write a lead magnet called, “Where to Find the Cheapest Blinds,” sending customers to your competitors! Instead, you would want to write something like, “10 Little-Known Benefits of Having Blinds in Your Home.”
It is harder when you are offering services.
For instance, if your business offers personal training, you will not necessarily want to give away a lead magnet called “A Complete Plan to Get in the Best Shape of Your Life.” Instead, you would offer something like “25 Indulgent Dessert Recipes that Will Help You Stay on Track” or “5 Ab Exercises You’ve Never Tried.” These ideas give your potential customers some information they want, but they can still turn to you for the rest of your services.
Relax and Let Us Do the Work
Putting together a lead magnet takes time away from the type of work you really want to be doing. That is why you should let someone else create it for you.
When you work with us, we have experience creating lead magnets that speaks to your ideal customer. It will offer them some of the information they need but will still guide them through a path that ultimately leads to more sales for your business.
You are just weeks away from having a compelling lead magnet you can use to compel customers to sign up for your email list. Once they are on your list, you can more effectively move them from suspect to prospect to customer.
Call us today to see how easy it is to get started with the process and grow your email list like never before.