Lessons learned from effective product safety labels may inform business logo design decisions. Smart color choices and consistent symbolism get safety messages across without relying on words. A smart logo thereby gets consumer attention by avoiding ambiguity and using the rules of color psychology. Understanding the relationship between imagery and industry is key to logo design.
- One of the defining features of humanity that separates us from other life forms is our ability to create language – not only verbal but written.
- The most effective communication mixes those instinctual triggers with more refined language as needed, depending on the urgency of the message.
- Using consistent symbols is a requirement for safety labels, which must be consistent across brands, countries, and languages in order to maintain optimal effectiveness.
“Do note, however, that most websites are note primarily red or yellow because they can both be stress-inducing. Notice that the longer a user is expected to be on a website, the cooler the color choice becomes.”