What Product Safety Labels Can Teach Us About Logo Formats

Lessons learned from effective product safety labels may inform business logo design decisions. Smart color choices and consistent symbolism get safety messages across without relying on words. A smart logo thereby gets consumer attention by avoiding ambiguity and using the rules of color psychology. Understanding the relationship between imagery and industry is key to logo design.

Key Takeaways:

“Do note, however, that most websites are note primarily red or yellow because they can both be stress-inducing. Notice that the longer a user is expected to be on a website, the cooler the color choice becomes.”