Newly appointed Chief Media Officer Matthew Yourke of SourceMedia discusses how data literacy grows audiences and revenues. Yourke comments on how data impacts acquisition strategy and drives insight into business decisions. Discussion highlights the challenges of implementing, the cost of investing in, and process of socializing staff to data literate marketing efforts.
- You get a truly unified view, which in turn drives audience acquisition.
- We collect, on a daily basis, just over one-thousand data points, or roughly 31,000 per month
- A big part of this was unifying your strategy across SourceMedia’s various brands.
“Intelligent data drives performance.”