70% Of Firms Report A Cybersecurity Incident: Why Marketers Should Care

Marketing has a role in preparing for and managing the aftermath of data security breach. Businesses should realize that information is a valuable asset, and facing security incidents is now commonplace. Marketing programs routinely capture potentially sensitive personal data and must see themselves as potential targets. A visual display provides a resource to inform businesses of the importance of securing information and developing a comprehensive security strategy.

Key Takeaways:

“The RSA Cybersecurity Poverty Index survey provides some insight into the end result; it found that 75% of respondents believed their organizations had significant cybersecurity risk exposure.”