Marketing has a role in preparing for and managing the aftermath of data security breach. Businesses should realize that information is a valuable asset, and facing security incidents is now commonplace. Marketing programs routinely capture potentially sensitive personal data and must see themselves as potential targets. A visual display provides a resource to inform businesses of the importance of securing information and developing a comprehensive security strategy.
- Information is one of the most valuable assets of an organization – whether it’s intellectual property, customer or personnel data, or sensitive, private correspondence or pictures.
- Much (but not all) of nefarious online activity happens underground, in what is referred to by some as the Darknet.
- Between the regulatory scrutiny and the news headlines, executive management and board members have become more aware of the immediate and long-term impact of a breach.
“The RSA Cybersecurity Poverty Index survey provides some insight into the end result; it found that 75% of respondents believed their organizations had significant cybersecurity risk exposure.”