Are you wondering how to put links in your Instagram bio?
Wondering how to make the most of the links in your Instagram bio?
If Instagram users had just one issue, it would likely be this: you can only use clickable links in your Instagram bio.
Unlike other social media platforms like Facebook or LinkedIn, individual posts within your Instagram feed don’t allow for links. Sure, you can enter the link within your caption, but it won’t be a clickable link, which makes adding links there virtually pointless.
Why? Well, once your photo or video is posted, the link will only appear as text. That means users will still need to manually enter that address themselves in order to get to that desired page, as opposed to being able to get there with a single clickable link. When we’re all obsessed with convenience and speed, it’s enough to make your Instagram followers give up and keep scrolling.
With all of that in mind, there’s no denying the fact that the one clickable link you get to include in your Instagram bio is precious real estate. It’s the one place where you can get Instagram followers to head directly to a website or landing page without any additional work.
So, here’s the question: what should that one clickable link be? For many brands, the answer is simple: their Instagram bio should be their website homepage.
While that answer might be the most obvious, that doesn’t mean it’s the only thing you can (or should) do. There are plenty of other options you can use to optimize your Instagram bio and truly leverage this link to your advantage.
Read on and we’ll cover everything you need to know about Instagram bio links. We’ll show you how to put links in your Instagram bio, including some clever tricks that will allow you to use your Instagram bio link for multiple purposes.
But, Wait… Do I Really Only Get One Link?
Technically, yes. We know – it’s a shame! Other social networks have the functionality to easily link out to articles, websites, your online store, and product pages. But currently, Instagram only allows you to add one link to your Instagram profile.
Instagram Stories do give some users the opportunity to add links – but only if their Instagram profile has over 10,000 Instagram followers!
The good news? There are some super-simple ways that all brands – from marketers to small businesses to large companies – can utilize the Instagram link in bio efficiently to help them achieve their marketing goals.
However, for brands who have converted their Instagram account to an Instagram business profile, there are a few other links that are included within their Instagram profile (but they aren’t all that customizable).
When you opt for a business Instagram account, you can also include links for “Call,” “Email,” and “Directions.” With those contact options, users can call you, send you an email, or receive directions to your location – all with just one click.
Yes, they’re technically links. But your Instagram bio link is the only one that is truly customizable.
So, How Do You Choose the Right Instagram Bio Link?
These days, it’s not enough just to stand out on Instagram and have a killer profile picture and post compelling content every day – although that certainly helps!
Like other social networks, your Instagram marketing strategy should be about using content strategically, allowing you to work towards specific social media marketing objectives. But it’s also about ensuring users have clear CTAs so they can flow down your path to conversion seamlessly.
All this means that your Instagram bio link is crucial. After all, when you only get the one clickable link to use, it starts to carry a lot of importance! You need to use links strategically to ensure your Instagram followers actually click on them.
But having one Instagram bio link is problematic, especially when you’re posting frequently and you have several different pages, posts, and campaigns that you want to send users to. So, if you’re wondering how to put links in your Instagram bio without having to change it every five minutes, keep reading to discover the best solution to this problem.
Ultimately, this issue doesn’t need to be complicated for marketers. It all comes back to your original Instagram goals.
Ask yourself this: when you started using Instagram, what was your main goal?
For instance, perhaps you wanted to educate and engage your Instagram followers about your products or services? Maybe you wanted to drive sales for a specific new product? Or perhaps you just wanted to increase involvement in a particular campaign?
Remember, your Instagram marketing strategy is just part of the puzzle – a singular element in your brand’s overall social media marketing strategy.
Think back on what you were aiming to accomplish with Instagram in the first place, and that will help you better discern which of the following link options could be the best choice for your brand’s unique objectives.
Let’s think about some of the more creative ways you can use that Instagram link in bio so your followers become customers through active links, when swipe-up links are not available.
1. Cross-Promotion
One of the best ways to use this link is to organize all your social media platforms onto one URL. Just because someone is following you on Instagram doesn’t mean they’re definitely following you on all of your other social profiles, too. Chances are, you’re creating at least slightly different content for your various platforms.
Do you use the same profile picture across all of your platforms? No! You likely use at least slight variation on your content, as well, and your followers and customers need to be able to access more information (including shopping pages, custom landing pages, and more) using a bio link tool. Link services allow you to do just that!
By using a link bio tool that has all of your social media accounts in one, you can easily promote content on different platforms and guide your followers to your other social media accounts.
2. Affiliate Marketing
Affiliate marketing is becoming an increasingly popular revenue stream, as many top Instagram influencers are adding Instagram affiliate marketing to their business plan and overall marketing strategy. Setting up an affiliate program is a great way to increase sales for your company. Typically, influencers and people who sell with affiliate links have great things to say about your brand, product, or service, and they also have a good relationship with the people they’re asking to buy.
Creating an affiliate program is fairly simple, and it works without much hands-on effort from you. You’ll accept affiliates into your program who will then use a customized link to promote your service/ product and receive a cut of the commission in return. This is a great way to sell courses or products through people who have taken them or use them on a regular basis.
3. Shopify or Ecommerce
If your business sells products and you want to sell them on Instagram, there’s a fairly easy way to get your followers from your page to the check out page. To begin with, you need to set up a Shopify or ecommerce platform. Which platform you choose will depend on your company and your needs, but there are plenty of Instagram ecommerce options on the Internet–all of which offer a basic link to a storefront or shop.
4. YouTube
YouTube can be an excellent marketing tool, but it can also be time consuming and expensive. After all, you have to script or outline the video content, film it, edit it, post it, and promote it. If you are paying to partner with a YouTube influencer or taking the time to create YouTube videos for your company, you want as many people to see it as possible across as many social networks as possible.
5. Spotify or Soundcloud
For musicians, using their one link to the fullest is even more important. By showcasing your music, you’re able to convert your social media followers to being true fans of your art. You want as many people to be able to hear and share your music as possible, and in many cases, this means bringing them to your Spotify page seamlessly through a story link or a bio link.
6. Influencer
While there are some influencers that are strategically active on Instagram, most social media influencers are prominent on multiple platforms. By strategically using this link, you can bring your followers to your blog, YouTube page, podcast, or any other page you’d like. This helps you make sure that your followers can find you on all platforms with ease and also helps you more quickly and easily monetize your Instagram presence.
7. Blogging
Promoting your blogs on your social media accounts is a great strategy for driving readers to the posts you spend so much time creating. When you talk about them either in your posts or in your stories, make sure you link your blog to your bio so you can get as much traffic to your blog posts as possible. You can use this space to teach from your blogs or simply share a teaser to entice your followers to click to the link in your bio and read the rest.
8. For a Cause
Many different brands might want to promote links for a cause. Non-profit organizations, for example, likely have multiple charities and events they need to promote. Many brands are also taking a stand and asking their followers to take action, learn, or donate to a particular cause.
If you’re trying to support a cause, you will want all your resources available in one URL. This makes it easy for your followers to access various options and take action any way they can.
9. Website Access
This may seem easy, but it’s probably the most common way brands use their link. As a business, you want to have links to your different landing pages in order to allow your customers to navigate your website as effectively as possible. If you have a particular follower who’s visited your page multiple times, they can save time by going directly to your latest post, or wherever they want to go. You can use an Instagram link in bio tool to direct your customers to your homepage, an FAQ page, and your blog.
10. Fundraising
People and businesses alike fundraise for all sorts of causes. For some brands, that’s a new building. For others, it’s a trip to teach English across the world. Maybe you’re looking to open a new store. No matter what your cause is, a link in your bio is going to be the easiest way to promote your cause and bring others to donate to you.
Where Else Can You Include Links?
There are plenty of awesome places you can send your Instagram followers using the link in your bio.
But, fortunately, your Instagram bio link isn’t the only way you can drive traffic to a specific site or a landing page. If you’ve opted for a business profile and have over 10,000 Instagram followers, you should also be using links in your Instagram Stories.
For brands, Instagram Stories are another place where they can link followers directly to another page. And, when that link limit in your bio can be so frustrating, this is a feature you should absolutely be taking advantage of!
While this isn’t necessarily an exhaustive list, these ten ideas should get you thinking about how you can use the Instagram link in bio that you have to the best of your ability. Using a tool like url.bio is an excellent way to ensure that your audience can always access the links you want them to see. Different Instagram tools may offer additional features, like email integration, so make sure you shop around and determine the key features of each bio link tool you come across.
Keep your bio links updated with your affiliate links, email signup form, newest blog posts and ways for them to buy. Your bio link can now be a key part of your strategy for converting followers into customers and can quickly and easily direct people exactly where you need them to go.
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