Influencer Gifting: What Is It and Why Your Business Needs It
What makes influencer marketing so effective? Well, part of it has to do with trust.
When an influencer speaks about a product or service on their platforms, it is as if it is an endorsement from someone close to you. It is of great benefit to companies to have direct access to their desired customer base.
By working with influencers who have an appealing and genuine sound, your company is showcased in front of individuals who already have an affinity for your specialty; facilitating the creation of a long-term influence!
Authenticity is key. When an influencer sticks to one specific market, like cruelty-free makeup or vegan sport supplements, their supporters will regard that individual as a professional about the subject and develop faith in and follow the guidance that they offer.
Collaborating with influencers can be an excellent way of marketing your merchandise and brand name.
How Much Does Influencer Marketing Actually Cost?
This is a major point to ponder in the business, which boils down to picking the most appropriate collaborator and the magnitude of the endeavor.
At the beginning of influencer marketing, budding social media celebrities accepted brand partnerships in exchange for goods.
But for most, those days are long gone. Rather than simply offer endorsements for free merchandise, now a lot of the major Instagram influencers expect to be paid substantially in exchange for featuring products or services on their profiles. This is because their accounts have become a main source of revenue for them.
Certain influencers mention that they could request a payment between $5,000 and $10,000 for each sponsored post. There is no disputing the fact that social media influencers have been a great addition to brand promotions.
What is a reasonable price to ask for taking into account the size and magnitude of the collaboration, along with the amount of promotion and stories you need? In order to collaborate with influencers who have over 100k followers, it may cost significantly more for their posts. We consulted with various influential individuals, to find that the standard amount for a single Instagram post is usually $1000. Additional services (including takeover, Instagram Stories results, IGTV videos, blog articles, etc.) show a marked diversity in terms of fees.
Instead of micro-influencers who demand around $300 per Instagram post, nano-influencers request just a small amount for their services. Although cash is the most popular payment option, in-kind campaigns still can be a significant transaction.