If one thing has become clear, it’s that small businesses can’t just wait out COVID-19 and hope for the best. We’re over eight months into the pandemic, and no one knows how much longer it will be before a vaccine is approved and distributed. According to research by The Atlantic, it could be well into…
Small Business Marketing
Instagram Business Account vs. Creator Account
It feels like every time we master an Instagram feature, they release a new one. Got the hang of stories? Well, now learn IGTV! Doing well with IGTV? Too bad, time to figure out Reels. The different types of accounts on Instagram — Personal, Business, and Creator — aren’t new. But as Instagram continues to…
Inexpensive Ways to Market your Small Business
In order for any small business to stay relevant and competitive in today’s competition business environment, it requires a reasonable and viable marketing strategy. Never fear, however, as to day marketing your small business online is easier and less expensive than ever before. There are a myriad of free or low-cost options available to you,…