Approximately 3.8 billion people use social media platforms like Facebook, Twitter, and Instagram. This is why businesses want to be active on social media, so that they can reach a larger audience. The purpose of social media for businesses is to connect with their target audience and customers, build relationships, and sell products or services.…
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When to Check on Your Marketing Metrics: A Simple Guide
There are lots of metrics you can track regularly. You can monitor your visits, sales leads, and customers from all of your marketing activities. You can check how much revenue you are generating. You can monitor the performance of your calls-to-action. If you want to see if you’re getting any inbound links to your site,…
The Complete Guide to Ecommerce Security
Ecommerce security is becoming increasingly important as stories about cybersecurity threats like DDoS attacks and phishing become more common. If your customers are worried about the security of their transactions, they will go to your competitor’s website, resulting in a loss of sales for your business. We’ll give you the best tips and strategies to…
Want to Boost Conversions? Get Employees Involved in Content Creation
If your small business isn’t on social media, you’re missing out on valuable opportunities for your brand. You can reach new customers and have a deeper engagement with recurring customers through social media. Social media is an effective and affordable way to connect with your customers and learn more about your brand. Social media channels…