Making sure that your customers can reach you when they need to is one of the most important aspects of delivering excellent customer service. If customers have a problem, your business should have channels for them to reach out to you. Phone channels are a way to provide customer service immediately. What are inbound calls?…
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Creativity in Advertising: When It Works and When It Doesn’t
Is the conventional wisdom that creativity is a key driver of successful advertising true? If creativity is so important for success in advertising, why aren’t all ads more creative? We often think of people in creative professions when we hear the word “creative.” The creatives. It’s important for advertisers to be creative in all aspects…
Price Smarter on the Net
As companies seek ways to grow faster and increase profits, they are finding that some of the strategies they have favored in the past are not as effective as they would like. When companies are focused on cutting costs to meet financial targets for the next quarter, it can have negative consequences for employees and…
Getting Virtual Teams Right
Todays world has become increasingly virtual, with more employees working remotely. Many businesses are focusing on the need to have effective virtual teams, as more employees are working remotely. However, creating and managing virtual teams can be difficult. There are many challenges that come with having a virtual team. This includes managing communication, collaboration, productivity,…