From 2010 to 2014, the average number of channels used before conversion rose steadily, more than doubling from 1.25 channels to 3.25. Consumers are no longer shopping exclusively in person and are using multiple channels to make purchases. A consumer might see a pair of jeans that she likes in store, but decide not to…
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How to Create Cornerstone Content That Google and Your Audience Will Love
What is cornerstone content? Content that is intended to help build traffic and brand awareness by demonstrating what you can offer is called cornerstone content. content that is very relevant to your business goals helps you become seen as an expert in your industry, and will bring in a flow of website visitors who are…
Rebranding 101: Everything You Need to Know
What is Rebranding? Companies or organizations use rebranding as a marketing project to change how the target audience perceives them. When you are selling something in the market, you will likely have a brand strategy and identity, which is a combination of a logo, slogan, brand colors, and overall presentation. A strong identity is key…
How to Improve Client Relationships Within Your Agency
What is Client Management? The process of client management involves coordinating and managing interactions between a client and the organization. The company’s reputation and ability to keep and attract new clients is greatly affected. Let’s break client management down into four distinct parts: Understanding the needs of your client and what they want from you…