The term “marketing mix” was coined during the Mad Men era of marketing and sales. This idea of having the right product, in the right place and at the right price, has been a common marketing technique for many years. But do these concepts still apply? The internet wasn’t a well-formed concept in the 1960s…
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Social Media Marketing: Definition, Strategies, and Trends
There has been a lot of discussion about how social media affects consumer behavior and how businesses can use it to their advantage. Despite all of the information available online, many businesses still don’t understand how social media marketing works. I created a guide that will make social media marketing easier for those who have…
Email Marketing Best Practices: 20 Easy Tips to Create Better Campaigns
Some companies don’t put much effort into their email marketing campaigns. The companies send out information about sales, new products, and operational hours without much emotion or excitement. The emails are well-written, however they become almost formulaic, and not in a great way. There’s something missing in these campaigns. The emails are not engaging users…
7 Inbound Marketing Channels to Generate More Leads
What Are Inbound Marketing Channels? A company’s inbound marketing channel is a collection of tools and resources used to share content with its audience. In other words, how content is produced and then consumed. The different ways that businesses connect with their audience via content are called inbound marketing channels. This can include everything from…