Sometimes people who work in marketing and eCommerce get caught up in details that aren’t important. They become so focused on the individual tasks that they lose sight of the company’s overall mission and goals. When companies lose sight of their target audience and the main pain points that their product solves, they fail to…
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How to Create the Perfect Growth Plan for Your Business
It is difficult to start a business, and it is even more difficult to make it grow. The challenge of achieving growth is one of the most important things your business will face, and can determine its success or failure. The Components of a Growth Plan When you’re creating a growth plan, there are 2…
Everything You Ever Needed to Know About Digital Advertising
We need traffic to generate leads, in order to generate customers, so that we can generate revenue. You will need more than just traffic to be successful. You will need a great offer, a desirable product or service, and a well-designed website to succeed. However, if there is no web traffic, then none of those…
Rich Media and Email: Maximize Impact (and Deliverability)
One of the advantages of email is that it can be used for marketing purposes, not just communication between departments. This is because email supports rich media, which gives it more features and flexibility. Yet, rich media email is a double-edged sword: Execute it correctly, and it adds visual delight. If you make a mistake…