Key Characteristics of the Perfect Inbound Website There are six key drivers that make a great inbound website. By implementing these drivers, you will see an improvement in your marketing results. Sales Driven Your website is not a marketing tool, it is a sales tool. You need to think of it as such in order…
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12 Ridiculously Simple Ways to Make Your Content Better
Pop culture and entertainment-centric content usually does better than more traditional businesses when it comes to being interesting. How many people not in the movie industry would be interested in a new die-cutting machine or law practice? Some subjects are not interesting to most people, but that does not mean they are not important. Any…
What Is Customer Retention?
Even though feelings are difficult to define and measure, marketing professionals have been able to create a strategy based on them called customer engagement. A company’s success is heavily reliant on its ability to engage customers. This includes sales, branding, loyalty, and retention. Without a professional approach to customer engagement, it will be difficult to…
Marketing Agency Partnerships – 5 Tips From Agency Owners
As a small business owner, you have a lot of responsibility. With so many things going on, marketing is often the first thing that gets pushed to the side. Many small business owners think they’d rather handle their marketing themselves, but a marketing agency partnership can actually be a great help to your company. Companies…