Brand culture is important and you need to be familiar with what yours is. Knowing this will help you reach out to the proper demographic when you are marketing. It will also allow you to sell yourself more effectively since knowing your stuff is part of looking confident and competent, both of which are what…
Commentary
The Case For Truth In Marketing
This makes a case for honest marketing. It is important not to lie. It can be illegal if you get too over the top about it. It is also bad for business. If you do your customers will feel they are being cheated and probably will feel belittled. No one wants to give their money…
Build A Culture Of Big Thinking With 5 Simple Questions
These are questions which will get people thinking. They are not complicated either which is good. People can be intimidated by questions which seem complex. This is not a sign of low intelligence as some might think but still happens. A culture of thought will help ideas to be freely expressed and shared which is…
Are Your Buyer Personas Ready to Take on the World?
If you are a buyer you need to look at your persona. How are you portraying yourself when it comes to your company? Are you ready to be out trying to survive in the business world? If not you need to fix that. This talks about how to know if you are ready. Key Takeaways:…