If you are a buyer you need to look at your persona. How are you portraying yourself when it comes to your company? Are you ready to be out trying to survive in the business world? If not you need to fix that. This talks about how to know if you are ready.
- Sometimes, even small differences between regional and cultural personas affect the bottom line.
- Where customer needs, pain points, and behaviors vary enough to affect the way a company should present its products or services, a regional buyer persona is needed.
- In this world global companies must seize sales opportunities by better understanding regional and cultural variations and creating buyer personas that reflect business-critical differences.
“Even organizations that have regional or cultural personas may lack the insights they need to succeed across markets.”