Are Your Buyer Personas Ready to Take on the World?

If you are a buyer you need to look at your persona. How are you portraying yourself when it comes to your company? Are you ready to be out trying to survive in the business world? If not you need to fix that. This talks about how to know if you are ready.

Key Takeaways:

“Even organizations that have regional or cultural personas may lack the insights they need to succeed across markets.”