This makes a case for honest marketing. It is important not to lie. It can be illegal if you get too over the top about it. It is also bad for business. If you do your customers will feel they are being cheated and probably will feel belittled. No one wants to give their money to a company that would do that to them.
- Regardless of what you, as marketers, say about your procudt, online reviews have more sway on buying, so you’d better make it good.
- Mapping product attributes to people means the recipient is substantially happier with a purchase because it does what it was supposed to.
- There has never been a better time to be clear about what it is you are selling, find the people who might need the product, and simply tell the truth.
“Regardless of what you, as marketers, say about it, online reviews have more sway on buying, so you’d better make it good.”