The Case For Truth In Marketing

This makes a case for honest marketing. It is important not to lie. It can be illegal if you get too over the top about it. It is also bad for business. If you do your customers will feel they are being cheated and probably will feel belittled. No one wants to give their money to a company that would do that to them.

Key Takeaways:

“Regardless of what you, as marketers, say about it, online reviews have more sway on buying, so you’d better make it good.”