Brand culture is important and you need to be familiar with what yours is. Knowing this will help you reach out to the proper demographic when you are marketing. It will also allow you to sell yourself more effectively since knowing your stuff is part of looking confident and competent, both of which are what people look for in a brand.
- Brand cultures are more than an expression of the brand itself; they are an expression of the people who work for that brand.
- Success is much more likely if you are able to recognize the predominant nature of the brand culture you are working with.
- Brand cultures can be performance driven, constantly evolving, flexible, or responsive and demand driven.
“Brand culture is the culture that a company cultivates in order to powerfully, consistently and competitively deliver its brand to market.”