Skillshare has established itself as the frontrunner among education websites through innovative marketing. Initially, the website used celebrities as teachers to draw in users and also developed its user network through word of mouth. The online platform was easily accessible from anyone, anywhere. A great feature of Skillshare is the trending page which puts popular…
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Payments Referral Program Example: Xoom, by PayPal
Paypal’s referral service was a hit once upon a time, so it’s only natural the company is trying to duplicate that success with its new company, Xoom. Xoom offers a $20 Amazon gift card for both the sender and receiver of the referral when the receiver sends a money transfer upwards of $400. Key Takeaways:…
How Zappos Generates Crazy Word-of-Mouth By Focusing on Customer Service
Though less than 20 years old, Zappos has become a powerful player in the clothing and shoes retail business. Now owned by Amazon, the company is considered very popular among its customers. The key to this popularity has been providing consistently excellent customer service, doing what it takes to go above and beyond to make…
4 Referral Program Assets to Customize For a Smooth Referral Program Experience
Referral Candy takes an in-depth look at four new referral programs. Among these are referral links for easy sharing, calls-to-action for awareness, a portal sign-up page that allows people to understand the program and their gains, and an email system which allows the advocates to be reminded by email so that they do not forget.…