Word-of-Mouth marketing is still one of the most effective ways to get your message out there, despite the many other methods available. One Asian company by the name of SKII became a beauty brand desired by an elite group of woman, and the success is all due to word-of-mouth marketing. Key Takeaways: The beauty industry…
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DMWF Speakers Make The Case For Customer Journey Mapping
Giselle Abramovich speaks for CMO by Adobe. Journey mapping for customers is the topic at hand at the Digital Marketing World Forum. It is important to map a customer’s journey in order to see what can be changed and made different or better. The customer is after all the most important thing for marketers to…
10 Core Word Of Mouth Marketing Tactics You Need To Know – Word-of-Mouth and Referral Marketing Blog
Word-of-mouth marketing is a holy grail among marketers. In addition to being free, it’s also one of the most effective marketing techniques. People are more likely to buy a product if they hear about its quality from someone that they know. Effectively harnessing word-of-mouth communication is possible by utilizing social media to portray a brand…
How Porsche Humanized Its Brand and Cars via Word-Of-Mouth
Porsche is a brand that’s typically viewed as prestigious and luxurious, but since 2010 they’ve sought to curate a new image. Formerly considered exclusive, the automaker has embarked on a media campaign to humanize their brand through word-of-mouth communications. To do this, Porsche has utilized multiple popular social media facets like Facebook, Instagram, and Twitter.…