There are few surprises at the top of the list. Apple holds the first spot–as it does on so many other rankings–with respondents giving the tech titan strong marks for reliability, quality products, new offerings, and a sense of trust with the consumer. Another perennial favorite, Amazon, comes in second, with consumers citing convenience, trust,…
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5 Tech Challenges Marketers Face In 2017
Content marketers have gotten good at acquisition, but we’re not very focused on retention. In 2017, we’ll need to shift our focus to driving growth within existing audiences, like measuring daily or weekly active users to ensure consistent engagement until conversion. Instead of just bringing you to this blog post, we should optimize it so…
10 things you’re doing wrong with your landing page video
Did you know that most B2B clicks are directed to a home page, instead of a dedicated landing page? That’s a big problem, because landing page relevance and performance is a key ingredient in your Quality Score (the single biggest factor in determining your results and costs). Sending paid traffic to unoptimized landing pages is…
Marketing Predictions From CEOs, CMOs And Authors For 2017
Wouldn’t it be great to take a peek inside the minds of really smart marketers and borrow their brilliant ideas? According to these experts, 2017 might be a little scary for us marketers. With more new entrants into the saturated pool of content marketing in 2017, we need to stop going high-level and start getting…