In this article, many chief marketing officers share their critical insights and best practices to kick off 2017. Take notes from the head marketers at Mini, Voya Financial, Xerox, New York Life, SAP Ariba, and others. Not only will this boost your efforts in 2017, but it’ll help you focus on what’s important. Key Takeaways:…
Commentary
What 2016 Trend Is Defining (Or Redefining) Marketing?
Businesses need to keep a clear focus on the needs and expectations of their customers with high expectations and little patience for anyone who can’t keep up. To stay competitive you need to be visible, and that’s no easy feat. Social media isn’t marketing, and it doesn’t work as a “strategy” on its own—something that…
You Are An Influencer… Everyone Influences Someone
This is a unique age where technology has allowed people to reach other almost instantly. This has also made it possible to reach a large audience, and create influence. This is important because anyone can get a message out or create their own following through technology outlets we never thought possible. Key Takeaways: It was…
How To Raise Money For Your Startup
The article outlines three separate ways that you can gain venture capital for a seed stage start-up. Finding a listing of investors is the first way (and the author states that this can be quite a difficult but necessary task) – and an interactive map of Spain (broken into venture capital and private equity entities)…