Businesses need to keep a clear focus on the needs and expectations of their customers with high expectations and little patience for anyone who can’t keep up. To stay competitive you need to be visible, and that’s no easy feat. Social media isn’t marketing, and it doesn’t work as a “strategy” on its own—something that seems to have finally sunk into the collective marketing consciousness. Social media is one platform of many, a tactic that does a great job of supporting broad campaigns but flounders by itself. This distinction will shape marketing strategies and budgetary considerations in 2016.
- One of the biggest trends I’ve seen in 2016 is that more marketers have decided to stop talking past their customers, and start talking to them.
- Industry-wide change takes time, when it happens at all, but your business doesn’t have to wait for the rest of the industry to catch up.
- Your customers want to be treated with courtesy, recognized as more than a data point, and to feel like they represent more than just another sale for your business.
“Your customers want to be treated with courtesy, recognized as more than a data point, and to feel like they represent more than just another sale for your business.”
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