Just look up the term, business expert, in a search engine and the website will return thousands of people claiming to be supreme knowledge holder of the secret that will make any business successful. But with all the claims and bragging, discovering the true geniuses is much more difficult. There are several tips and techniques…
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15 Inspiring Examples of Small Business Branding
Branding any business can be the key to success in a name-driven consumer society. Small businesses have the most to gain from these branding opportunities and also have the most flexibility to explore multiple creative ideas. 15 different business share their experiences in the process of creating a brand for their business that set their…
It?s A Matter Of Trust?Or Lack Of It?For Marketers
Marketers face new challenges in getting the public to trust a brand name product. With the availability of the massive information online, real-time communication through email, online reviews and social media marketers face a real challenge in getting the public to see their product as the best of the best. Products today must stand the…
Trying To Engage Impulse Buyers? Forget It
What’s more important- engaging the customer or making the sale? Marketers need to focus on making the sale and stop thinking asking for a purchase too soon is a cardinal sin. The path to the sale is to get the consumer interested and then turn that interest into a purchase. Marketers should examine their strategies…