There are six ways brands can keep calm and carry on. They need to understand their contribution. Powerful brands need to understand what the offer the marketplace that no one else does. You also need to keep your eye on the value and not on the trends. You also need to run your story. Key…
Commentary
70% Of Firms Report A Cybersecurity Incident: Why Marketers Should Care
Marketing has a role in preparing for and managing the aftermath of data security breach. Businesses should realize that information is a valuable asset, and facing security incidents is now commonplace. Marketing programs routinely capture potentially sensitive personal data and must see themselves as potential targets. A visual display provides a resource to inform businesses…
What Product Safety Labels Can Teach Us About Logo Formats
Lessons learned from effective product safety labels may inform business logo design decisions. Smart color choices and consistent symbolism get safety messages across without relying on words. A smart logo thereby gets consumer attention by avoiding ambiguity and using the rules of color psychology. Understanding the relationship between imagery and industry is key to logo…
How SourceMedia’s CMO is Bringing Data to the Forefront
Newly appointed Chief Media Officer Matthew Yourke of SourceMedia discusses how data literacy grows audiences and revenues. Yourke comments on how data impacts acquisition strategy and drives insight into business decisions. Discussion highlights the challenges of implementing, the cost of investing in, and process of socializing staff to data literate marketing efforts. Key Takeaways: You…