If you’re concerned with the ROI on your marketing schemes, you are not alone. When you spend money on marketing, you obviously want the best results possible, but if you arent using this trick, you’re likely missing out on the results that you want. The information here helps you learn the biggest reason your ROI…
Commentary
Marketing Transformation Is A Movement, Not A Trend
To keep up with a rapidly changing digital world, marketers must rethink and reinvent their approach. Digital transformation must come to either the products or the company. Customer experience is critical and creating that experience has caused a shift in technology ownership within organizations. Digital advertising and predictive analytics must be top initiatives for organizations…
A CMO’s View: Denny’s purpose-driven marketing puts spotlight on brand’s revitalization efforts
Denny’s has been changing their marketing strategy in order to better reflect the reasons why Denny’s was opened in the first place: to feed people. Denny’s wants to be America’s modern diner, and the brand has been taking some big steps toward being more present in the lives of Americans, such as becoming more involved…
To Be An Experience Business Requires Organizational And Cultural Shifts
Modern companies are learning how to shift the way they do business. Companies now need to have a strong presence on the internet. They need to provide an experience for their consumers. Business can achieve this by using social media to interact with their consumers. This can be a big cultural change for some businesses…