In today’s ever-changing business world, it’s important to remember one thing: your brand will fail. That news is not as dire as it sounds, though. By failing in the right way, brands can actually improve themselves. This means that marketers need to get past their biases, valued customers should be influencers, and data needs to…
Commentary
How the CMO of LegalZoom Led a Brand Shift
LegalZoom founder and Chief Marketing Officer, Laura Goldberg, speaks with writer Jonathan Lacoste about marketing, her career path, and what to expect next in the world of business in 2017. In the article, she speaks candidly about what it’s like to work as a marketer at a huge brand like LegalZoom and how she plans…
4 Keys To Earning Great Job Or Client Referrals
At some point in our lives, we all will have been laid off, fired, or even quit our jobs. But then there’s the task of finding another job. We might have to ask friends for referrals. This article talks about just that. Read this article to find out how to land good referrals or recommendations,…
To Outsource or to Not Outsource – Now That is a Question
Content marketing costs significantly less than traditional marketing and has seen a rise in popularity as a result. You need to consider whether you should do it yourself, or outsource to a professional! There are several considerations, including money, time and objective. If you choose to keep content marketing in house, you retain control of…