Content marketing costs significantly less than traditional marketing and has seen a rise in popularity as a result. You need to consider whether you should do it yourself, or outsource to a professional! There are several considerations, including money, time and objective. If you choose to keep content marketing in house, you retain control of the content but must consider the cost to your own time and other business efforts. Outsourcing allows you to focus on scaling up the company while optimizing results with professional quality content.
- According to studies conducted by the CIM suggest that more than 80% of B2B marketers and 70% of B2C marketers used content marketing for their online businesses last year.
- If your marketing objectives are to generate leads by implementing a content marketing program, and you feel confident creating and managing this program yourself then you would probably consider the DIY option more seriously.
- Although, bear in mind that if you are heavily involved in the workings of the business, you may need to schedule extra time for content creation. If not, this could stunt your lead generation if you reply 100% on content marketing to bring these leads to your site.
“Creating content yourself will not only mean that you will have complete control of not only the quality but the quantity too. This will enable you to create a content schedule that works around your business calendar.”