To Outsource or to Not Outsource – Now That is a Question

Content marketing costs significantly less than traditional marketing and has seen a rise in popularity as a result. You need to consider whether you should do it yourself, or outsource to a professional! There are several considerations, including money, time and objective. If you choose to keep content marketing in house, you retain control of the content but must consider the cost to your own time and other business efforts. Outsourcing allows you to focus on scaling up the company while optimizing results with professional quality content.

Key Takeaways:

“Creating content yourself will not only mean that you will have complete control of not only the quality but the quantity too. This will enable you to create a content schedule that works around your business calendar.”