Marketing dashboards are a hugely important tool for analyzing data and creating effective presentations. However, marketers and businesspeople will often not take full advantage of their creativity and insight, providing raw dashboards without context. By following Beckon’s 10 steps to improve a marketing dashboard, anyone can bypass this problem and make innovative reports that showcase both important data and beautiful design.
- Marketing dashboards should be conversation starters, not conversation killers.
- Clean, trusted data is table stakes for the modern marketer. But, being data-driven extends further. Marketers should fully own their own success story.
- Marketing dashboards can be a storytelling canvas, combining data, insight and perspective to beautifully communicate marketing’s impact on the business.
“Beckon’s white paper 10 Ways to Make Your Marketing Dashboard Great is a comprehensive guide to designing dashboards that inspire, engage and drive action.”